Why Rise Up?
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Rise Up Strategy explores the most compelling part of YOUR business and turns that element into content for websites, media outlets and social channels. All content is written by professional journalists in Australia and we advise on how to maximise exposure across various channels.
We dont review, we profile. Our content comes from the highest source within your company. It succinct and aims to give the reader and company a tight overview. Please be as detailed as possible when filling in your submission and think of what insight or new piece of information you might want to share with audiences. |
About the publisher
George Ierodiaconou is an Australian journalist, creator and founder of Rise Up Strategy, partner and digital specialist at Zib Digital. Previously, he founded Australian Windsurfer Magazine, Kite Mag, SUP Mag and is the co-author of children's book Every Man and His Dogs. He was also managing editor of thehome.com.au and reporter at Domain's The Weekly Review, The Northern Territory News and editor at Leader Newspapers.
Rise up Strategy aims to fill the void left by community newspapers closing in Melbourne's suburbs and is there to help businesses better market themselves and connect with their customers during Australia’s Covid-19 economic downturn.
The site features local businesses and inspirational content from builders, tradies, service providers, tourist organisations and restaurants written in an intelligent way to ensure both the general public and google recognise the content as legitimate and worthy.
''We plan to fill that void in a more environmentally friendly, savvy and sustainable way in what is probably the toughest economic climate to be in business. Online demand for content is huge and we saw unprecedented demand during Covid-19,” - George said.
“The site will enable Australia’s small businesses to better connect with their communities, showcase their goods, while on the flip side consumers will feel empowered to make more informed decisions on big-ticket purchases and will have more qualified information on businesses.”
Alongside building and how to, food and lifestyle will also form a large part of the site with recipes and better living ideas also featured.
“My vision is to create the most compelling content and the tell the story of the unsung heroes from our local community and those who are passionate about better living,'' he said.
“I’m thrilled to be offering readers the best ideas and advice.''
Rise up Strategy aims to fill the void left by community newspapers closing in Melbourne's suburbs and is there to help businesses better market themselves and connect with their customers during Australia’s Covid-19 economic downturn.
The site features local businesses and inspirational content from builders, tradies, service providers, tourist organisations and restaurants written in an intelligent way to ensure both the general public and google recognise the content as legitimate and worthy.
''We plan to fill that void in a more environmentally friendly, savvy and sustainable way in what is probably the toughest economic climate to be in business. Online demand for content is huge and we saw unprecedented demand during Covid-19,” - George said.
“The site will enable Australia’s small businesses to better connect with their communities, showcase their goods, while on the flip side consumers will feel empowered to make more informed decisions on big-ticket purchases and will have more qualified information on businesses.”
Alongside building and how to, food and lifestyle will also form a large part of the site with recipes and better living ideas also featured.
“My vision is to create the most compelling content and the tell the story of the unsung heroes from our local community and those who are passionate about better living,'' he said.
“I’m thrilled to be offering readers the best ideas and advice.''
FAQ's
When will my article be published?
As you can imagine, there is incredible demand from businesses at the moment to write content about them. At the moment you will need to wait a maximum of two weeks before your content is published on the website. Once the content is published you are free to use it on your site and attribute Rise Up Strategy as the provider or you can link back to it from your site to riseupstrategy.com.au.
WHO WILL SEE MY STORY?
At the moment traffic is quite low less than 100 unique visitors per day, but it is slowly growing. The site has been really well recieved by the business community in Melbourne and traffic from Sydney and Brisbane is growing steadily as well. It's only early days, the site is less than a month old, so we are happy with the progress so far. Our aim is to get the correct story out and better inform the general public about businesses. It's all about accuracy and fairness for us.
WHO OWNS THE CONTENT?
We do. However, if you have an issue with an article we would like you to email us at info@riseupstrategy.com.au. Our aim is to better inform you, so if you see something wrong please let us know and we will fix it asap.
WHY IS CONTENT IMPORTANT FOR WEBSITES?
This is a great question. Google crawls sites and everyday reordering content in order of importance. Accurate and relevent content on your website goes a long way in helping you rank better in search engines. Apart from that, it helps people get the information they need quicker and in a more efficient way. As we used to say in the glory days of print media, content is king. The principle remains, just the medium is different.
WHAT DOES GOOD CONTENT DO FOR MY BUSINESS?
Good content is the most important thing for your website but often the most overlooked. Businesses are so focussed on ranking above their competitors that they will do anything to trick Google to help them rank better. Google knows this so that's why it is continually upgrading their algorithm to catch busisnesses out which are trying to trick the system. The best way to rank naturally is to be honest with your customers and people coming to your website. Find the thing that you do well and tell the world in the clearest and most concise way. That's how you will rise up.
