In this series we look at what impact Covid-19 has had on the bike business and how many changes will be with us for good, we sat down with Jonathon Nunan from Better Bike Business to get the low down.
An interesting study just came out in the UK, who's headline statistic was that 85% of the population had rediscovered cycling during the lockdown. But the more critical number that came out of that research, was that 12% of Britains would continue to cycle post COVID-19, who weren't riding before the pandemic.
It would be a bit obvious to simply say 'e-bikes', because that particular horse has clearly already bolted. And it will continue to run and run and run. That category will continue to evolve and expand across all categories of bicycles, including kids and road bikes